– The Ohio Opioid Education Alliance today announced survey results demonstrating its Denial, OH
advertising campaign – which launched just over a year ago to prevent prescription opioid abuse among the next generation – is making a significant impact.
The Denial, OH
advertisements are successfully reaching parents and caregivers. The new research shows that a majority of those who have seen the ads are answering the calls to action by talking to their kids about opioids as a result, as well as properly disposing of their leftover pills.
Many Ohio caregivers, however, are still in denial when it comes to prescription opioid abuse. The new study shows that many parents continue to underestimate the threat of opioids to their own families and communities, but attitudes and mindsets are changing.
"We went into this campaign knowing that it takes time and a societal shift to change the mindset of parents from a 'not my kid' mentality to acknowledging that opioids are a threat to anyone, anywhere," said Chad Jester, president of the Nationwide Foundation. "We are encouraged to see that parents are speaking to their kids about opioids after seeing these ads and we hope to sustain our efforts until a majority of parents move out of Denial, OH
The survey was completed by independent research firm Fallon Research & Communications Inc. through a series of 1,000 telephone interviews of Ohio residents with at least one child residing in the home. Half of the interviewees resided in central Ohio and the second half in other parts of the state.